From complexity to clarity: A 3F and MRET partnership success story
Managing performance across dozens of marketing channels and developments across France isn’t just complex, it’s also often fragmented. For Immobilière 3F, one of France’s leading developers with over 260 000 units across projects, the challenge was clear: they needed to streamline their marketing efforts and improve data management. By implementing our flagship platform M360, 3F centralized their workflows, gained real-time visibility into every project, and reduced the manual workload across their teams. The result? Faster project launches, optimized leads handling and a scalable setup across offices - This is the 3F and Marketer Partnership Success Story.
About Immobilière 3F
Founded in 1928, 3F is one of France’s largest developers, aiming to provide high-quality, affordable housing. With more than 260 000 units across 10 regions, 3F plays a critical role in shaping housing across France. For 3F, it’s not just about building homes—it’s about creating long-term value for residents and neighborhoods. Before implementing M360, 3F struggled with a fragmented CRM system, managing leads and marketing campaigns across multiple regions and channels was inefficient and time-consuming. 3F needed a centralized, scalable solution that could streamline workflows and empower their teams to make fast, informed decisions at every stage of the customer journey.
The Marketer solution
With the implementation of Marketer’s solutions, everything changed. 3F gained more than just a tool — they gained visibility, control, and consistency across all their projects:
- Intuitive marketing and sales data for full visbility and control, allowing 3F to make strategic decisions for their projects
- Campaigns and ads published on Meta, Google, and other channels — all centralized in M360 with insights into channel performance and incoming leads across channels
- M360’s lead tracking capabilities gave 3F a full overview across all channels, even without a traditional CRM in place
- With Property Explorer, 3F can keep track over all the units, while acquiring qualified leads directly to M360
- Marketer’s team handles all the technical setups for each new launch—saving time and ensuring consistency
Elixir, on of 3F’s biggest projects to date showcased M360’s impact most clearly: a significant increase in lead tracking efficiency and lot performance visibility, accelerating sales!
3D Property Explorer
3F leverages the M360 Property Explorer to elevate the customer experience across key projects like Elixir and Initial. As a vital conversion tool in the digital customer journey, the 3D Property Explorer consists of immersive 3D visualizations, created by EVE Visual Technologies. With fully rotatable 3D models, users can explore the projects in detail—building by building, unit by unit - making it easy for potential buyers to get immersed.
For 3F, the tool has brought a new level of immersion to their projects, making it easier for potential buyers to understand layout, availability, and pricing. With the optional digital checkout feature, buyers can seamlessly proceed from exploration to reservation—offering a smoother, more intuitive experience from start to finish.
“M360 has completely changed the way we work. We used to spend hours consolidating spreadsheets just to get a clear picture of how our projects were performing. Now, everything we need is in one place. We can track every lead across channels, keep track over units and launch campaigns directly, all without waiting on external teams. The platform is intuitive, and the support from Marketer is just as important as M360 itself. They're always available and helpful. Even when the pressure is on through tight deadlines and limited budgets, they show up with a yes-first attitude. It really feels like we have an extension of our team, not just a supplier.”— Inès Diaz, Marketing Manager at Immobilière 3F
Looking ahead
As 3F continues its mission to provide accessible, affordable housing throughout France, Marketer remains a trusted partner in that journey - empowering 3F with the tools, data, and support to succeed on their mission. From project launch to long-term strategy, the partnership between Marketer and 3F is built to last.
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